Paulaner Grapefruit Radler - Key Visual Development
The Ask- Generate awareness during the summer timeline for consumers to enjoy Grapefruit Radler on ice.
The Answer- Development of key visual for point of sale tactics including the poster, table tent, serving card and social media post.
Grapefruit Radler Poster
National Radler Day Social Post
Serving Card
Table Tent
Grapefruit Radler Key Visual - Additional Options
Paulaner Oktoberfest Mini Keg - Key Visual Development and Mini Tray Packaging Design
The Ask- Create supporting tactics for the announcement of the new Paulaner mini keg.
The Answer- Development of key visual used for point of sale tactics, including the poster, table tent, email blast, mini tray packaging design and social media teaser post.
Mini Keg Poster
Mini Keg Tray
Mini Keg Teaser Post
Email Blast
Paulaner - Spring Grilling Program
The Ask- Create a spring grilling program pairing Paulaner Münchner Lager and Hefe-Weizen with German barbecue recipes.
The Answer- Development of key visual for supporting program tactics for in-store point of sale, table tent, email blast and weekly social media barbecue pairings.
Spring Grilling Poster
Social Post
Email Blast
Table Tent
Paulaner Social Media Content
The Ask- Generate weekly social posts promoting brand awareness and consumer engagement.
The Answer- Development of custom social posts that include moments with Paulaner bier, including sweepstakes announcements, national and monthly holidays.
